Amtrak: ~100 minutes, fares from $43 one-way, departures every 60 minutes (approx 5:00 am to midnight), departs from main station hall, no transfer necessary, arrives at New York Penn StationSEPTA/NJT: ~160 minutes, adult fare $20.50 one-way ($8 SEPTA, $12.50 NJT), departures every 60 minutes (approx 5:00 am to midnight), departs from SEPTA concourse, transfer to a second train at Trenton, arrives at New York Penn Station
But with Amtrak you still need to explain Keystone vs Northeast Regional vs Acela Express, and doesn't PATCO to Riverline end up being a cheaper way to get to Trenton than SEPTA Regional Rail?
Also, couldn't you take NJTACL to Atlantic City and catch the Gambler's Express to Penn Station? (I'm not sure there'd be any good reason to ever, but it should work on days the Gambler's Express runs, right?)
The object of this brochure/poster is to answer the simple question asked dozens of times per day by students from [Villanova/Temple/BrynMawr/ArtInstitute/etc] and by other non-students too, most frequently asked at the SEPTA ticket window. These folks come to 30th via SEPTA Regional Rail because they know "it's the big train station" but that's where their knowledge stops. Frequently the line at 30th is a dozen people long and most people want to buy a ticket for a Regional Rail train that leaves in less than five minutes (there are no ticket machines), and these questions slow things down tremendously because the SEPTA agents try to give as helpful a short answer as they can rather than a total brush-off (to their great credit). It's just that no under-a-minute verbal answer can actually help someone completely unfamiliar with the options. There is also a SEPTA information kiosk near the ticket window but not right next to it where such a question would be perfectly appropriate. Unfortunately, it's not always staffed, it's not very prominent especially if there are crowds in the SEPTA concourse, when it is staffed there's only one agent there, and that agent only knows and dispenses SEPTA advice (which generally doesn't even extend to specifics about the R7/NJT transfer). Also, the traveler at the ticket window would prefer to buy their ticket then and there rather than go talk to someone else and then wait through a ten-minute line again, if given the information in a way that they could make such a quick decision. The brochure/poster would solve this issue cleanly and neatly.
The people in this situation aren't going to want to take NJT/ACES (an even more complicated transfer, and one not designed to be a transfer, and with practically no frequency and greater total expense than a Keystone or low-bucket Regional by itself). While NJT/ACES can get you to New York from 30th St, it's really only something a railfan would want to do. This brochure/poster isn't designed for railfans (while the proposed website would provide more details on more options targeted at different audiences such as novices, budget travelers, and railfans).
And these people also aren't going to want to take PATCO/RiverLine/NJTNEC because it would actually entail taking either [sET1]/PATCO/RiverLine/NJT, where [sET1] is one of [Any Regional Rail with one of about ten possible destination designations, but not any of the other Regional Rails with a different set of about ten possible destination designations], [walk two blocks and catch a #21 or #42 bus, which aren't stopping at the usual places for the next two years because of bridge construction], or [walk about twelve blocks]; or [sET2/PATCO/RiverLine/NJT], where [sET2] is New Jersey Transit Atlantic City Line to Lindenwold, but then you have to take PATCO in the opposite direction (back towards Philadelphia) to Camden! Either way, you're talking about
three transfers and
four separate tickets each purchased from a different vending machine or ticket agent! Nobody with a set schedule and a backpack already at 30th St Station will even consider these options. While again, railfans will love them (NJT/PATCO/RiverLine has great scenery!)
The distinction between Keystones and Regionals and Acelas can be explained by the Amtrak information booth, which is both impossible to miss once you're in the main station hall and well-staffed at all times. If a passenger is going to decide "I'm willing to pay at least $43 for a simpler, shorter ride"--"I'll need that extra hour to do my research at MAD, the Met, etc" or "I'm leery of even a simple transfer, I don't care how easy you tell me it is!" or whatever--they don't need any further information to make that decision, so clear and simple is best. "Fares from $43" isn't misleading, and every 60 minutes there is either a Regional or a Keystone plus an Acela--two trains every hour, pretty much, but a same-day Acela is likely to be more like $80-90 while a Regional is more likely to be $64-75 and the Keystone $43-55 or so. Amtrak information can explain all of that and explain exactly how long the wait for each of these train types is at that moment.
The two buses (Mega and Bolt) would be a semi-helpful additional set of options, since they offer another combined 22 departures per day and are even cheaper, but they require mobile internet to book. Also, neither SEPTA nor Amtrak have any interest in advertising them, and any brochure/poster within 30th St Station would have to be vetted by one or both of them depending on where in the station it's located. So unless MegaBus or Boltbus paid Amtrak for advertising rights (and Amtrak might not want to accept that deal!), I doubt they will ever be advertised within the station.