Admin note: This topic was started Wednesday evening (8/12). It was temporarily hidden while the staff determined if the information was correct and whether the linked presentation was public or inappropriately leaked from within Amtrak. We are satisfied in both areas, and the topic is now open for discussion.
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No more blackout dates or timesAmtrak Guest Rewards 2.0 will be simplified
Improve program relevance across the country:
Eliminate the travel award zone chart by aligning redemption point requirements with fares.
Amtrak Guest Rewards members will be able to book, modify, and cancel reward tickets themselves on Amtrak.com or mobile.
Make the program more relevant and attainable to more audiences by making both earning and redemption a function of price.
The program re-launch will be announced August 31 via email with information and details on the program website.
After 15 years, even the most well oiled machine could benefit from a little tune-up. Introducing the next stop for Amtrak Guest Rewards, where earning points is simpler, building them up is surer, and redeeming them is easier. In short, its everything youve always loved only better engineered to fit your life.
The Amtrak Guest Rewards team will launch two new co-brand credit card products on September 12, 2015 with a new issuing bank.
Business Goal: Re-launch higher value AGR co-branded credit cards, driving member engagement and long term growth in AGR revenue.
The AGR co-brand credit card drives:
Brand attachment- Through expanded AGR rewards and benefits, new cardholders
grow their loyalty with AGR and deepen their affinity with the Amtrak brand
Increased Amtrak travel- Annual lifts increase by 49% and rail revenue increases by 33% after a member acquires a credit card
Revenue- Amtrak will benefit from the partnership through a revenue share model.
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