Interesting topic....
Having an attendant on board for a maximum of 22 passenger's, seems rather extravagant to my way of thinking. The only other operation's that have an attendant currently, that I am aware of is LimoLiner and Hampton Jitney (on select trips).
I like C&J's business model better....they have 30 seats, also arranged two-and-one, but they have a self-serve snack bar with a K-Cup hot drink machine, a 'fridge' with bottled water and cans of soft drinks, and a basket of granola and fruit bars, candy bars, etc. that passenger's simply help themselves to.
As for using hotel's for depot's....that practice goes way back to the 1920's and 30's, where Greyhound often would use a 'downtown' hotel in a city too small to rate a company terminal. The hotel acted as commissioned agents, and sold tickets, and handled checked baggage and package express as well. That was in the era of the "Commercial Traveler", as traveling salesmen were also known as. They often utilized these hotels and the bus for business travel, as well as the railroad. My grandfather was one of them.