wayman
Engineer
MrFSS's photo of the Ann Rutledge in its GM&O days gave me a thought...
One simple, not-very-expensive, highly-visible touch Amtrak could add to some of its trains would be an "observation placard". Just make simple, durable approx-3-foot-square placards which can be securely attached (but easily removed and replaced) to the lower-half (below window level) of the end-door. Paint them with the heralds for named trains which already exist (used on those collectible pins they sell at the Amtrak store). Make enough for each trainset of each named train. When a train arrives at one of its termini, add a "remove placard" step to the turning-and-cleaning routine, and a "place placard" step once the new consist is ready to go.
Sure, it's a bit of an expense and a little extra time/labor, but I think those are both fairly minimal. You gain a nice touch of elegance and pride, and the sense that this train has a *name* (and a history). Maybe that doesn't translate directly to "revenue" (or translate at all, ever, into "revenue"), but ... I can't help but think there would be positive intangibles associated with this.
If you wanted to extend this one step further, install small placard-holders next to car doors into which can be slid 2-foot-by-6-inch placards bearing the train name. (The sort of things SEPTA trains have to identify what route they're running.) Those would also be easily interchangable, and you could build into the terminal routine that they are always removed, then replaced (just like the "observation placard") so they don't wind up on the wrong trains. Then passengers boarding the train at every station see the name--it's a subtle reminder, when they board, that they're riding "The Southwest Chief" or "The Silver Meteor", and not just "Amtrak". Small signs in the diner and lounge car might be another, further step.
That adds further expense and increases the potential for screw-ups, but ... again, I just think it would be a nice subtle marketing aid--trains are just nicer, more comfortable, than other modes of travel--in the "can't hurt, might help, and anyway let's be proud we're running a railroad here" vein.
Any other ideas for small, simple, inexpensive touches of pride and elegance Amtrak could add?
One simple, not-very-expensive, highly-visible touch Amtrak could add to some of its trains would be an "observation placard". Just make simple, durable approx-3-foot-square placards which can be securely attached (but easily removed and replaced) to the lower-half (below window level) of the end-door. Paint them with the heralds for named trains which already exist (used on those collectible pins they sell at the Amtrak store). Make enough for each trainset of each named train. When a train arrives at one of its termini, add a "remove placard" step to the turning-and-cleaning routine, and a "place placard" step once the new consist is ready to go.
Sure, it's a bit of an expense and a little extra time/labor, but I think those are both fairly minimal. You gain a nice touch of elegance and pride, and the sense that this train has a *name* (and a history). Maybe that doesn't translate directly to "revenue" (or translate at all, ever, into "revenue"), but ... I can't help but think there would be positive intangibles associated with this.
If you wanted to extend this one step further, install small placard-holders next to car doors into which can be slid 2-foot-by-6-inch placards bearing the train name. (The sort of things SEPTA trains have to identify what route they're running.) Those would also be easily interchangable, and you could build into the terminal routine that they are always removed, then replaced (just like the "observation placard") so they don't wind up on the wrong trains. Then passengers boarding the train at every station see the name--it's a subtle reminder, when they board, that they're riding "The Southwest Chief" or "The Silver Meteor", and not just "Amtrak". Small signs in the diner and lounge car might be another, further step.
That adds further expense and increases the potential for screw-ups, but ... again, I just think it would be a nice subtle marketing aid--trains are just nicer, more comfortable, than other modes of travel--in the "can't hurt, might help, and anyway let's be proud we're running a railroad here" vein.
Any other ideas for small, simple, inexpensive touches of pride and elegance Amtrak could add?
Last edited by a moderator: