Sure not to my taste. Grew up with chicory coffee. To me, chicory tastes like someone stirred my coffee with a dirty dishrag made from grass fibers. Grew up with grits, too. Hate that culinary experience as well - grits tastes to me like eating the white paste we used in kindergarten to glue cutouts onto construction paper. I don't think there's enough brown sugar and butter in all of the south to make me force grits into my mouth again.
I'd say that's the wrong way to approach grits. I see them as a bacon, garlic, Parmesan cheese, and hot sauce delivery system. Heck I see any porridge as a bacon, garlic, Parmesan cheese, and hot sauce delivery system. Nothing sets you up for shoveling snow when it's twenty below than something like that. Chicory coffee, though, I'll agree is a pointless product. We have no shortage of coffee, so why dilute it? Coffee should be hot as hell, black as sin, and strong as death.