It looks like a really cool concept, and if the meals are good, go for it. Something people do need to realize though is that these meals, if done right, can be really good. Take a look at the airlines with their First Class meals that are prepared by Gate Gourmet, and heated on board the aircraft. The meals are very good, and are enjoyed highly by the passengers. Similar meals are also had (once again) by Acela passengers, and they've gotten good reviews. I personally feel its a worthy experiment and that this will help the bottom line, passengers will probably enjoy the flexibility, and the setting could be better for passengers.