RSG
OBS Chief
So in making a hypothetical booking today I noticed that the discount drop-down box is missing the AAA member discount. (NARP [RPA], Senior, Student, Military are still available.) Asking the online version of Julie returns a "We don't offer a AAA discount" with a referral to the discounts page, also missing the longtime AAA discount.
The discounts brochure for my local AAA club [current April 2018] still shows the discount, though the referring AAA page (aaa.com/amtrak) returns a 404 Error. It's like the discount never really existed on either end.
This was presumably somewhat recent, as the last time I booked tickets on AMTK (earlier this summer), the AAA discount was still there, though my profile is set to use the NARP discount by default and that was used in the fare calculation.
It would be interesting to know what the internal discussions were--on either end--which resulted in the elimination. From a marketing viewpoint, this is one less venue with which to reach potential passengers. (Or to go to the Dark Side, perhaps that's part of the plan.)
The discounts brochure for my local AAA club [current April 2018] still shows the discount, though the referring AAA page (aaa.com/amtrak) returns a 404 Error. It's like the discount never really existed on either end.
This was presumably somewhat recent, as the last time I booked tickets on AMTK (earlier this summer), the AAA discount was still there, though my profile is set to use the NARP discount by default and that was used in the fare calculation.
It would be interesting to know what the internal discussions were--on either end--which resulted in the elimination. From a marketing viewpoint, this is one less venue with which to reach potential passengers. (Or to go to the Dark Side, perhaps that's part of the plan.)