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Even though most self respecting railfan rail passengers will swear that they are completely different from air passengers, actually I suspect most of the principles outlined in this article in AvWeek, applies equally to rail passengers.
http://aviationweek.com/farnborough-airshow-2018/5-ways-how-considered-cabin-design-inspires-loyalty-and-generates-profit
Indeed this may be the reason that people are willing to pay significantly higher fares for Acelas even though the running times are marginally different, specially east of New York.
Comments from rail aficionados who have ridden both Amtrak and Brightline also strongly indicates that ambiance, staff attitude and consistency has a lot to do with what people love or hate.
http://aviationweek.com/farnborough-airshow-2018/5-ways-how-considered-cabin-design-inspires-loyalty-and-generates-profit
Indeed this may be the reason that people are willing to pay significantly higher fares for Acelas even though the running times are marginally different, specially east of New York.
Comments from rail aficionados who have ridden both Amtrak and Brightline also strongly indicates that ambiance, staff attitude and consistency has a lot to do with what people love or hate.