https://www.pgshop.com/Ivory-Original-10-Count%3A-Bath-Size-Bars-4-Oz/PG_00037000827580.html
Ingredients
Sodium Tallowate And/Or Sodium Palmate, Water, Sodium Cocoate And/Or Sodium Palm Kernelate, Glycerin, Sodium Chloride, Fragrance, Coconut Acid*, Palm Kernel Acid*, Tallow Acid*, Palm Acid*, Tetrasodium EDTA. *Contains One Or More Of These Ingredients.
History of Ivory's Bar Soap
Floating bar soap: a cool accident!
In 1879, a worker accidentally left his machine on during his lunch hour only to return and find the mixture puffed up and frothy with air bubbles. Because the ingredients hadnt been altered, the production process continued and the bar soap was shipped. Several months later, customer requests for the floating soap resulted in an investigation that determined that this accident had caused Ivory Bar Soap to float.
Putting the soap in soap operas
Early in television history, Ivory sponsored a string of television series including many popular daytime dramas that were making the transition from radio to TV. Ivorys prominence on these programs was how the name "soap operas" came to be. It was the brand that would define an entire television genrea genre that has remained part of everyday life for decades.
Pure genius
In 1882, Ivory introduced its first advertising slogan99 and 44/100% Purewhich was developed by Harley Procter when he totaled the soaps impurities from a scientific analysis and subtracted it from 100 percent.