The problem with that is what most people (including the upper brass of a lot of consumer supported industries) overlook...and that is value. If you are eliminating food options....and CUTTING the prices like you did on the STAR, I'm pretty sure most people would look at it differently. However, what are the actual passengers getting for their sacrifice other than "well, you costs didn't go up," or "be lucky you have anything." You're paying the same level of pricing for a diminishing product....and that is when people start looking at "value." What am I getting for this price? Is this worth the bang for my buck? Are there other options? If you eliminate the experience and the memories (because you're probably not in a rush or expected to be on time), what do people have to look forward to? As for your position on labor costs, it is one thing for employees to become displaced or laid off (even though the fast act specifically says there should be no layoffs). It is another thing when you diminish the potential of employees by undercutting the ones that remain. There is a reason why OBS has such a high turnover as great deal of their time away from home is no longer compensated. You get what you pay for.