The link opens ok on my end and was able to download the 29 page PDF.I can't open the link--it says "Can't reach this page."
Is it the link? Or my computer? Wanted to point it out just in case.
I have a bit of experience with this as I represented the fortune 10 company that I worked for as their principal designated representative at various open standards organizations (e.g. OASIS, DMTF, Object Management Group and such), and we had to provide each with a license to use our approved branding information for inclusion in their literature. I had to get approved info from the legal department and send them over. In the process I also learned that the legal department had to keep track of all historical branding information in order to protect from misuse of them. Since over the years the company had acquired dozens and dozens of companies it had to keep track of also all the acquired brands and protect the ones they did not explicitly decide to give away. Funnily, sometimes they chose to use an acquired brand for branding a new product which was far removed from the original product that the brand represented too.jis--
I meant the train system being in disarray, not the branding. Sorry, it was just my feeble attempt at a joke.
I did not know the legal department had to keep all that stuff--it certainly is easier and cheaper to throw stuff together that you have hanging around the office into a brochure than it would be to start from scratch.
Also, if the book, brochure, etc. is already created it is very simple to turn it into a PDF which can be distributed for pennies, free of charge.jis--
I meant the train system being in disarray, not the branding. Sorry, it was just my feeble attempt at a joke.
I did not know the legal department had to keep all that stuff--it certainly is easier and cheaper to throw stuff together that you have hanging around the office into a brochure than it would be to start from scratch.
Why not just print the e-schedule out?Also, if the book, brochure, etc. is already created it is very simple to turn it into a PDF which can be distributed for pennies, free of charge.jis--
I meant the train system being in disarray, not the branding. Sorry, it was just my feeble attempt at a joke.
I did not know the legal department had to keep all that stuff--it certainly is easier and cheaper to throw stuff together that you have hanging around the office into a brochure than it would be to start from scratch.
Which is one reason why Amtrak schedules are now created using the same format and software as they always have been in the digital age--but converted to PDF instead of being printed on paper. As someone who creates brochures and catalogs for print, and as a train rider, I'd prefer a schedule I could hold in my hands without the necessity of a "device," but I understand the economics of it all.
It's a different experience to be able to get and read a pre-cut to dimensions, pre-folded schedule, possibly stapled together with glossy paper (if it's a corridor service). Or to be able to flip through the system timetable, look at all the trains and routes, and the advertisements too...Why not just print the e-schedule out?Also, if the book, brochure, etc. is already created it is very simple to turn it into a PDF which can be distributed for pennies, free of charge.jis--
I meant the train system being in disarray, not the branding. Sorry, it was just my feeble attempt at a joke.
I did not know the legal department had to keep all that stuff--it certainly is easier and cheaper to throw stuff together that you have hanging around the office into a brochure than it would be to start from scratch.
Which is one reason why Amtrak schedules are now created using the same format and software as they always have been in the digital age--but converted to PDF instead of being printed on paper. As someone who creates brochures and catalogs for print, and as a train rider, I'd prefer a schedule I could hold in my hands without the necessity of a "device," but I understand the economics of it all.
Wow. That's so clever.
Is that still the intent? I get the vibe that Richard Anderson doesn't really care what Amtrak has done over the last 45 years, and is looking to completely rebrand the railroad.
Me too....I much prefer the original logo to that present blob....and the original conductor's hat and badge as well....much classier, IMHO...
That is the plan for at least the single-level long distance trains. It's part of the whole "Amtrak America" brand, which should include all the Viewliners and Amfleet IIs. The actual timeline is another story.
Just so you know, pointless arrows are on all the V-II bag-dorms and sleepers.
It's intended as a historical guide, not an actual branding/trademark standards document.
