British Airways to Charleston, SC

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Is this another example of what DA calls, "Vanity Flight's"?
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Seems to be targeting folks who fancy a long weekend in London, very good flight times for that.

Always nice to have more USA city flight options, but the fares do seem rather high at this moment...

I read somewhere that Norweigan were having a lot of success on their transatlantic flights, so maybe this is B.A's response, to find more city pairs?

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I think they have a shot here. Its only 2x a week.

Plus this would be part of the OneWorld TATL Joint Venture so you are really spreading the risk around here.
 
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$1000+ airline fees? They do have their nerve advertising such things. My belief has always been that and fees or any "taxes" (not specifically on your flight i.e. a "portion" of their general taxes) should be prohibited as misleading advertising and such things included in the advertised cost. That goes for those rental car fees and "resort fees" at hotels and any "additional costs" for undercoating, delivery, washing, etc on new cars.
 
Coincidentally (or not), Charleston is the home of Boeing's 787 assembly plant.

https://www.boeing.com/company/about-bca/south-carolina-production-facility.page
Hard to imagine what that had to do with the decision to start that route there, other than maybe some joint publicity of the fact...

Of course, they might have been able to avoid a single ferry flight by using it in service, although not sure if that would be 'legal', or whether the aircraft would have to be in the UK first to be properly registered.

One other possibility, although I have no idea if this is ever done in the airline industry (like it is in the bus industry, for example), would be to have one extra aircraft in Charleston, so that the entire fleet could be cycled thru there for any factory warranty or upgrade work....I kind of doubt that...they would probably have factory tech's at BA's home base to perform anything like that....
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