Thirdrail7
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NARP rebrands as RPA
Click on the link to see the actual logo. Please allow a brief fair use quote:
Click on the link to see the actual logo. Please allow a brief fair use quote:
The National Association of Railroad Passengers (NARP) has changed its name to the Rail Passengers Association (RPA) and adopted a new logo that “evokes the image of a train window through which passengers view the world.”
The rebranding comes on the 50th anniversary of the organization’s founding, and “heralds a new age of advocacy for rail passengers in North America,” RPA said. “The new brand image was developed over the past year after extensive research and review of the organization’s membership of more than 28,000 rail passengers. It coincides with the planned launch of a new web address at www.railpassengers.org, and the previously announced relocation of the organization’s headquarters in Washington, DC, to a larger, modern and connected office space. The new brand is designed to appeal to a broad swath of riders—in every age group—who can benefit from rail as a major mode of transportation, including to work, school and for recreation.”
The RPA logo, a landscape-oriented rectangle, with two slanted lines in its lower left corner, “allows the organization to highlight scenes riders would see from their train seat by adding different pictures and photos inside the window,” RPA said. “By highlighting the passenger’s view, the brand makes the passenger experience its central focus. It is also designed to be flexible for an increasingly digital and ever-changing world.”