The Quibecoise would consider the French side the front, and the English side the reverse side
Another comment about The Canadian: On the last day of the trip, I received a small certificate, suitable for framing, signed by the Service Manager, entitled "Canada's Classic Train Journey" to commemorate my journey aboard the Canadian. It is a very nice touch AND it is printed on recycled stock. The reverse side of the certificate is written in French.
I do enjoy the bilingual announcements on the Canadian (and VIA Rail in general) and even have been to known to use one or two of the Canadian staff to practice my French a little, not that I am any good at it mind you. Just a smattering learned on the streets of Paris when I used to go there six times a year in the early 90s.