Let the "ennui" jokes start now...

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I couldn't find much of a rationale for this, but the name certainly is puzzling to me. And I'm a French major. I must be missing something.
 
Apparently, the new moniker has been roundly criticized and mocked in France. This according to one of the Parisian newspapers.
 
Branding on a train mockup:

1496071310_inoui.train.jpg


peter
 
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