The United CEO has kept digging himself into the PR hole by defending his staff's actions. That's the curious part of this debacle, keeping it going.
United's market cap has slid from 22.5 to 21.70 billion. This dispute is only a minor blemish to them so far. Despite the backlash United is simply following the same blame-the-victim PR scrip as our current executive branch, so no surprises there. If UA have any fear at all it will be limited to antagonizing international customers and foreign institutional investors. On the other hand they may actually end up attracting more Russian and Filipino passengers as a result of this heavy handed hyper authoritarian video.
Never would have happened if 1)passengers were bumped at the gate instead of the plane or 2)ticket agent raised compensation to what someone was willing to take.
Agreed 100%, but from United's perspective why put effort into deescalation when you can simply call in security to mop up after your lousy customer service makes a complete mess of everything?
Edited by Devil's Advocate, 11 April 2017 - 11:03 AM.