American Airlines unveils new livery. Photos!

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Texan Eagle

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Remember American Airlines and their red-white-blue cheatline livery resembling Amtrak Superliner livery? That is about to change. AA unveiled their new livery and logo today. I'll let the photos do the talking.

Current livery:

boeing-737-american-airlines.top_1.jpg


New livery:

AA1.png


AA2.jpg


So... what do you guys think about it? Good? Bad? Ugly?
 
If you ask me, personally, I think it looks gorgeous on the 777-300ER (well, it is a beautiful plane, almost anything looks good on it!), but I saw pics of this new livery applied on a smaller 737 and that doesn't look impressive. Will wait to judge until I get to see it in person.

Here's first 737 painted in new livery-

2214582.jpg
 
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We waited half a century for this? I don't dispute that it needed updating; I just don't see the appeal of the new livery. The new logo is fine, but the base coat is too much like the late NW and the tail looks like an over stylized mess. Our flag is already unique enough. Add some waves or do a simple reduction like US. The whole slice and dice thing has been done a dozen times over already.
 
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Since newer planes are now being made from composites, they cannot do the bare metal look anymore. Instead they chose the silver paint. The silver paint on the already painted plane does not look silver. Maybe the new planes will look better.
 
Ye gads! C.R. Smith must be rolling over in his grave over that scheme, as if he wasn't already, considering what has become of his once proud airline...

What was IMHO, the most distinctive and recognizable color scheme in the air, is now just another billboard-style, kind of reminiscent of the defunct 'North American' airline scheme, at least as far as the stylized flag on the tail....

Too bad they can't apply some kind of metallic paint on the composite surfaces to mimic the polished aluminum look. The current scheme looks more grey than silver on the composite surfaces.....

American used to be able to brag about the fuel they saved by not carrying around the additional weight of the paint...
 
Just looked at the picture again. Looks like a keyboard with some of the white keys painted red.
 
It looks okay. Doesn't 'wow' me.

The bigger issue is, with all the problems American has been having of late, should they be focusing their energies on a new paint scheme? I mean, if your ship is taking on water, do you paint the hull or bail out the water? :)
 
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I can't tell from those photo's, but I wonder if those letters are like a 'wrap', and cover some of the windows.....if so it would obscure visibility somewhat.....
 
It looks okay. Doesn't 'wow' me.
The bigger issue is, with all the problems American has been having of late, should they be focusing their energies on a new paint scheme? I mean, if your ship is taking on water, do you paint the hull or bail out the water? :)
I think that as they are almost out of reorganization (bankruptcy), they want to demonstrate that they are a "New" American Airlines, and break with association of some of their recent troubled past. New logo's, uniforms, ads., etc., are typical PR stuff in that situation....
 
I can't tell from those photo's, but I wonder if those letters are like a 'wrap', and cover some of the windows.....if so it would obscure visibility somewhat.....
No.

I don't think any airline has ever/would ever do such a thing. There is nothing to be gained from wrapping/covering the windows, and would be an extra expense to apply and maintain.
 
It looks okay. Doesn't 'wow' me.
The bigger issue is, with all the problems American has been having of late, should they be focusing their energies on a new paint scheme? I mean, if your ship is taking on water, do you paint the hull or bail out the water? :)
I think that as they are almost out of reorganization (bankruptcy), they want to demonstrate that they are a "New" American Airlines, and break with association of some of their recent troubled past. New logo's, uniforms, ads., etc., are typical PR stuff in that situation....
On their website they have a video advertising The New American. Apart from new livery they will have redesigned boarding passes, lounge designs, better interiors and services (only for the high-paying folks, Economy class peasants can continue to suck it up) and so on. It's all a part of giving out a positive image that hey look, we are no longer the bankrupt AA, we are the NEW AMERICAN.. whatever that means.
 
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we are the NEW AMERICAN.. whatever that means.
EXACTLY! Now I'm not saying this is what will happen to American, but I once worked for a company that was having financial issues. In an effort to redo our image, we got a new CEO, a new logo and the new motto "Count on Us." Within 6 months 98% of us were put out on the street after we were bought out and the new owner consolidated operations.

EDIT: And almost as if on cue, I just got an email from American entitled "See how we're evolving, inside and out." :p
 
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EDIT: And almost as if on cue, I just got an email from American entitled "See how we're evolving, inside and out." :p
Do they send these emails even to people who do not believe in evolution or is there a separate version going "See how God has created a new American"? :ph34r:
 
I can't tell from those photo's, but I wonder if those letters are like a 'wrap', and cover some of the windows.....if so it would obscure visibility somewhat.....
No.

I don't think any airline has ever/would ever do such a thing. There is nothing to be gained from wrapping/covering the windows, and would be an extra expense to apply and maintain.
Airlines wrap their windows all the time. On their cargo aircraft. :ph34r:
 
EDIT: And almost as if on cue, I just got an email from American entitled "See how we're evolving, inside and out." :p
Do they send these emails even to people who do not believe in evolution or is there a separate version going "See how God has created a new American"? :ph34r:
:giggle: :giggle: :giggle: Boy, oh boy... Now that is a real can of worms. :rolleyes:

Or maybe subliminally they meant devolution. :D
 
I like the brushed silver with the modern font, but that tail graphic makes me think, "Amurrica..."

Edit: Okay, okay... I know the company is "American", so of course they're going to use red/white/blue, but it's just... it screams at me. That's where the "Amurrica" comes from. There are more subtle ways of incorporating the colors, especially since it has "American" plastered on the side.

It just reminds me of everyone trying to out-patriot-pride each other. I feel like the plane needs truck nuts and an NRA sticker.

tl;dr - they need a different tail graphic.
 
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I like the brushed silver with the modern font, but that tail graphic makes me think, "Amurrica..."
Edit: Okay, okay... I know the company is "American", so of course they're going to use red/white/blue, but it's just... it screams at me. That's where the "Amurrica" comes from. There are more subtle ways of incorporating the colors, especially since it has "American" plastered on the side.

It just reminds me of everyone trying to out-patriot-pride each other. I feel like the plane needs truck nuts and an NRA sticker.

tl;dr - they need a different tail graphic.
That's just what I'd expect a socialist Murrica hatin' elitest to say. ;)
 
I can't tell from those photo's, but I wonder if those letters are like a 'wrap', and cover some of the windows.....if so it would obscure visibility somewhat.....
No.

I don't think any airline has ever/would ever do such a thing. There is nothing to be gained from wrapping/covering the windows, and would be an extra expense to apply and maintain.
Airlines wrap their windows all the time. On their cargo aircraft. :ph34r:
Cargo planes generally don't have windows.

Where cargo planes are converted from former passenger aircraft, the windows are usually plugged. Those plugs are often painted over.

None of them are "wrapped", though.
 
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